The Millionaire Real Estate Agent | The MREA Podcast 116. Build Market Share Through Geographic Farming With Jim Fagan
Jan 5, 2026
Join Jim Fagan, a Charlotte-based real estate agent and MAPS coach, as he reveals his powerful geographic farming strategy that captures 44-50% market share in his neighborhood. Discover how Jim meticulously picks farming areas based on key criteria and leverages consistency through monthly mailings and community events. He shares personal insights on living with bipolar disorder and using those experiences to inspire others. Learn the importance of visibility, commitment, and a repeatable plan to thrive in the real estate landscape.
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Choose The Right Neighborhood
- Pick a farm that is convenient, matches your price range, and has steady turnover.
- Check multi-year turnover and avoid neighborhoods with turnover below ~4–5% unless you live there.
Commit To Consistent Monthly Touches
- Be relentlessly consistent with monthly high-quality mailers and branded materials.
- If you can't mail, print and door-knock, but maintain a repeatable schedule for at least 12–24 months.
Make Postcards Valuable And Varied
- Use three content buckets on postcards: vendor discounts, event invites, and local info.
- Also send just-solds and targeted listings to increase touch frequency beyond once a month.
