We Are For Good Podcast - The Podcast for Nonprofits 282. Demystifying Peer Fundraising: Unleashing Community to Help Your Org Grow - Madeleine St. John
Meet Madeleine. She helps nonprofits grow giving through strategic and creative community-building services at the nexus of donor engagement. Today, she's demystifying common myths surrounding peer fundraising and patiently outlining the opportunities existing for nonprofits today in a post-pandemic world. Tune in and bring your notepad for this convo that's gold🤩
EPISODE HIGHLIGHTS
- Madeleine’s story and journey to where she is today (3:50)
- Common myths around peer fundraising (6:00)
- The opportunity for nonprofits today and the low hanging fruit with peer fundraising (15:00)
- Tactical steps for launching your peer fundraising program (24:00)
- Case study of an amazing peer fundraising campaign (29:00)
- Madeleine’s tips for stewarding well and building believers out of these donors that come through the peer fundraising (32:00)
- A powerful moment of philanthropy in Madeleine’s life (41:00)
- Madeleine’s One Good Thing: Doing good should feel good. (44:00)
For more information and episode details visit: www.weareforgood.com/episode/282
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is focused on making nonprofit outreach more impactful by connecting you to your audience - wherever they are online. Feathr offers great training, support, and campaign recipes based on goals specific to nonprofits. From fundraising to program awareness, they’ve got you covered.
Learn more about their solutions for nonprofits at feathr.co
📅 Don't Miss These Free Upcoming Events! 👇
APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
//
Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com