Uncensored CMO Why you need to know your e.l.f.ing numbers with Kory Marchisotto [Uncensored Renegades]
Feb 2, 2026
Kory Marchisotto, a senior marketing leader who grew e.l.f. Beauty for 25 consecutive quarters, explains why every marketer must know their numbers. He talks about linking marketing to revenue, proving incremental ROI to scale budgets, earning the right to be bold, and a five-step creative formula for repeatable brand wins.
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Know Your Numbers To Win Budget
- Know your "e.l.f.ing" numbers and be fluent with the P&L to prove marketing impact.
- Translate marketing actions into direct revenue or EMV links to win budget and trust.
Decode Marketing Into Business Impact
- Marketing is amorphous so CMOs must decode their work into business impact for other functions.
- Connecting initiatives to revenue metrics is the fastest way to increase budget and influence.
Director Proves Creator ROI On Day One
- Kory describes a new director who ties every creator to EMV or revenue and shows immediate Amazon sales spikes.
- She amplifies those wins internally to build credibility and momentum.