Stock Movers

Closing Bell: Brown-Forman Jumps, Hertz Soars, SanDisk Tumbles

Mar 26, 2026
A market roundup covering takeover chatter that sent a whiskey maker soaring. Long airport lines and travel chaos fueling big gains for car rental stocks. A memory-chip maker plunges after new AI storage research rattles investors. Broader market movers include tech shifts, bond weakness, a major consumer deal, and the launch of crypto‑backed mortgages.
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INSIGHT

Pernod Ricard Interest Sent Brown-Forman Soaring

  • Brown-Forman shares jumped after Bloomberg reported Pernod Ricard is exploring a purchase of the Jack Daniel’s maker.
  • The Brown family still holds majority voting control and has rejected past offers, making a deal uncertain despite investor enthusiasm.
INSIGHT

Airport Lines Fuel Surge In Car Rentals

  • Airport chaos from the partial U.S. government shutdown pushed travelers toward car rentals, lifting Hertz and Avis shares sharply.
  • Hertz web traffic rose ~15% as the company promoted discounts on last-minute and one-way rentals to capture displaced flyers.
ANECDOTE

Henkel Buyout Sent Olaplex Exploding Higher

  • Olaplex jumped ~51% after Henkel agreed to buy the Santa Barbara haircare brand for about $1.4 billion at $2.06 a share.
  • Tim Stenovec flagged the deal as the catalyst for the dramatic one-day move in the ~$2 stock.
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