81. PEMF for Horses, Livestock & Building a Sustainable PEMF Business - Alane Paulley from MagnaWave

Animals love PEMF and they can’t fake or placebo their way through a session, which means the results speak for themselves. We were joined by Alane Paulley, President and CEO of MagnaWave, to explore how PEMF is used in horses, livestock, and high-performance animal settings and why the results are often impossible to ignore. From elite equine care at racetracks to the fast-growing dairy and show-stock industries, Alane explains how observing movement, posture, and physical responses becomes a powerful form of feedback when working with animals.

We also dive into the realities of building a PEMF business, from education and certification to expectation setting, pricing models, and why consistency matters more than intensity. Alane shares insights on high-intensity PEMF, FDA clearance, working alongside vets rather than competing with them, and why PEMF practitioners need confidence as much as equipment. A fascinating look at PEMF beyond the human space and what it really takes to build a sustainable, credible PEMF practice.

Magnawave & Magna-Con:

https://magnawavepemf.com/

The Energy Exchange - Alane's Podcast:

https://www.youtube.com/@TheEnergyExchangePod

Follow Alane on Instagram:

https://www.instagram.com/alanepaulley/