EP 290: Random Acts of Marketing Are Costing You More Than You Know w/ Charlie Sells

Are your marketing dollars quietly disappearing with nothing to show for it?

Most entrepreneurs aren't losing because of bad strategy. They're losing because of confusion they can't see. Brand strategist Charlie Sells calls it "random acts of marketing" and after 15 years helping businesses untangle complexity, he's seen it destroy brands that had every reason to succeed.

In this episode, Charlie breaks down the real cost of unclear direction, why most marketing audits miss the point, and the exact 7-step framework he uses to bring clarity to any business in 30 days.

What you'll walk away with:

• The 3 phrases that reveal a clarity problem in your business and why most owners never catch them.
• A 1-hour marketing audit you can run this week to cut waste and find what's actually working.
• Why AI is a tool and not a cure, and what to do before you touch it.
• The 7 Cs framework: Curiosity, Context, Competitiveness, Consistency, Conciseness, Clarity, and Creativity.
• How problem-first positioning wins more customers than any tagline ever will.

Take Charlie's free Clarity and Alignment Self-Assessment at clearovereverything.com.

Connect with Charlie Sells on LinkedIn

Hosted by John St. Pierre and Rich Hoffmann, Entrepreneurs United is built for founders and leaders who want straight talk on building businesses that actually work. New episodes every week. https://entrepreneursunited.us/links/