The Dental Marketer

DIY Dental Insurance Negotiation: Tips for Taking Control of PPOs | Dana Moss | 561

Jun 26, 2025
In a fascinating discussion, Dana Moss, a seasoned expert in PPO insurance allowables, shares her extensive knowledge from over two decades in negotiation. She unveils secrets to significantly enhancing dental practice revenue, emphasizing the importance of mastering PPO negotiations. Listeners learn about strategic timing, effective fee balancing, and utilizing percentile data for smarter pricing. Dana also highlights the necessity of building strong relationships with insurance reps and the advantage of maintaining organized communication for successful outcomes.
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ADVICE

Organize and Time Negotiations

  • Wait six months after fee balancing before asking your insurance rep about fee schedule review eligibility.
  • Keep all communication with reps in email to avoid miscommunication and document progress.
ADVICE

Be Nice and Persist

  • Always be polite and build genuine relationships with insurance reps.
  • When offered a fee schedule, ask if it's their best and final offer; don't settle prematurely.
ADVICE

Avoid Bluffing in Negotiations

  • Never threaten to leave a network unless you intend to follow through.
  • Bluffing damages reps' goodwill and rarely improves fee schedules.
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