EP 26: Ilana Preuss – What's Possible: Building Authority Online and Owning Your Brand and Voice

Oct 22, 2020

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When you own your brand and voice, you are seen as the authority in your space.

And when you’re the go-to celebrity?

EVERYONE wants to hire you—and they’ll pay whatever high prices you want.

But if you haven’t been showing your business who’s boss, you might be stuck in a pattern of feast and famine. You might be hustling to get clients with tons of emails, calls, and proposals—or so busy working for your clients that it feels impossible to do business development for future clients.

Inevitably, this style of working cycles over and over again. The hustle never stops.

Thankfully, there’s another way to take your business to the next level—through building your authority online so you’re seen as a respected expert in your space.

This is exactly what today’s guest went through—from doing really well to struggling to make sense of her business offerings—to well-known and booked out two months in advance. Who doesn’t want that?! And she made that happen by staying laser focused on building her celebrity status by sharing her value online in talks and in articles.

Today, I’m so excited to be speaking with Badass Business owner, Ilana Preuss.

Ilana’s company, Recast City, helps bring local “main street” economies back to life by partnering with local leaders to bring businesses back to downtown, particularly small-scale manufacturing businesses. It’s fascinating work—unlike anything anyone else I’ve worked with—and it’s been equally fascinating to watch her apply these badass brand and business principles to her company, especially because nobody in her space is doing anything like this.

Ilana is also the author of the forthcoming book, Recast Your City: How to Save Your Downtown with Small-Scale Manufacturing, being released by Island Press in spring 2021.

Tune into this episode to hear:

Why Ilana chose to apply these badass principles in her business, even though doing things like putting her prices on her website and packaging her services is unheard of in her industry, and the response she’s gotten
How COVID seemed like it was going to bankrupts her clients
What she focused her efforts on in March and April that resulted in selling her lead products like hotcakes in August
How systems have completely transformed how Ilana spends her time in her business, and actually frees her up to keep chasing the next new and exciting idea

Learn more about Ilana Preuss:

Learn more about Pia: