How does it affect families (and gender roles) when women out-earn men? In this eye-opening episode of MissPerceived, sociologist and gender equity leader Leah unpacks the latest research on household income dynamics, challenging the persistent breadwinner myth. Discover what happens behind closed doors when women become primary earners, how traditional norms shape family finances from the U.S. to the UAE, and why women’s contributions are still too often invisible or discounted.

Leah explores the complex emotions, negotiations, and subtle power shifts that arise when gender expectations clash with financial realities.

Follow Leah: @prof.leahruppanner

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What Happens When Women Earn More? The Breadwinner Myth