Business Daily Business Daily meets: Fintech founder Upasana Taku
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Dec 13, 2024 Upasana Taku, co-founder and CFO of Mobikwik, transformed the digital payment landscape in India with over 150 million registered users. She shares her bold leap from a stable tech career in California to navigating the complex fintech scene in India. Upasana discusses overcoming familial disapproval, tackling gender biases, and her strategic approach to competing against giants like Paytm and Google Pay. She also highlights the impact of India's currency ban on digital adoption and her plans for future growth and a stock exchange listing.
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Leaving Silicon Valley for India
- Upasana Taku left a well-paid job at PayPal in California to start a fintech company in India.
- Her family was initially unsupportive, with her father not speaking to her for months.
Discovering India's Fintech Need
- After returning to India, Upasana worked with NGOs in rural areas.
- This experience revealed the significant need for better financial services, inspiring her to start MobiKwik.
Early Investor Pitches
- Upasana's initial investor pitches were unsuccessful due to the nascent fintech scene in India.
- Investors questioned the viability of digital payments in a cash-dominant market, leading to four years of bootstrapping.