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Second Date Sparked A Swimwear Brand
- Erin’s second-date trip to the beach sparked the idea for Triangl when she couldn’t find a bikini she liked.
- Craig encouraged digging into the gap, which started the brand conversations that led to building the business.
Kendall Jenner’s Post Catapulted Growth
- A direct-message gifting stunt led to Kendall Jenner tweeting Triangl and dramatically expanding the brand into the US.
- That exposure catalysed rapid sales growth and wider international recognition for the company.
From Nothing To Massive Daily Sales
- At Triangl’s peak Erin and Craig saw roughly $200,000 USD in daily sales and joked about buying houses in a week.
- The rapid revenue felt surreal and uncharted for founders with no prior wealth experience.