Go Backstage with Ruud Janssen of the Event Design Collective in conversation with Jayr Bass, Director AO Spine / Head of Global Networks Marketing at AO Foundation, on his views and experiences in using Event Design using the #EventCanvas with his team and how it relates to the Event Design of the Global Spine Congress since 2016.
They discuss how event design delivers value over time for the event owners and the organisation. How the Horizons of Change can be navigated with a common event design language in the world of evidence based science.
To learn more about DESIGN to CHANGE check out www.designtochange.online