We know time is finite. It’s one of the scariest things people think about when they start leveling up their businesses. “How will I find time for the other important things in my life?” We’re here to give you a secret. (You can use money to buy your time back!)

A fear of success is completely normal and it’s something we’ve been talking a lot about on The Product Boss lately. There’s a reason for that! It’s very common. When we asked about it during our last Bosses and Breakfast, so many of you put your hands up. That shared experience has stuck with us.

The big reason we find it so scary is the worry that your priorities will shift so dramatically toward your work obligations that you won’t have time for anything else in life – especially important things like family, socializing, and self-care.

Think about pre-cut fruit and vegetables. Some of you may buy these in the supermarket already because you’ve decided your time is worth more than the few extra cents it costs to not have to chop them yourself. Running a business is exactly the same! At a certain point, your time is so valuable that it makes more sense to hire someone else to do some things for you.

Laundry services, pool cleaning, grocery delivery – we shouldn’t be afraid to outsource business-related responsibilities just like we do at home.

That doesn’t mean you have to take yourself away from the things you enjoy most about your business. It’s all about establishing priorities. If, for example, you love fulfilling orders, you just need to figure out what someone else can handle for you that frees up your time to do that. Or maybe, you can find someone to assist you with fulfillment, so that you don’t have to take care of every single order yourself.

Shifting the pieces around will look different for every business, but there’s always room when you have a smart plan. If you’re still not sold yet, and even if you are, tune in to the episode! We explain why your time is so much more valuable than money and why you should do everything you can to avoid wasting it.

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God's Promise to Bring Beauty from Barrenness (Isaiah 33:21)