Season 2 Episode 2: Consumer Inertia, Basic Needs, Brand Loyalty, & Toilet Paper

Variables are the theme that runs throughout the conversation with Veena Giridhar, the CEO of salesBeat, an AI-driven platform that helps brands generate better efficiency with their inventory. When a customer gets "cheesed off," as Veena diplomatically puts it, how does that affect the consumer journey? The factors that alter that journey are numerous but let's simplify this; the consumer may not be back to that store, hurting your chance at building brand equity with them. The journey is now even more complicated with the mixture of in-store and online purchasing. Let's get into it.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Follow us on Twitter: https://twitter.com/the_longer_game

Veena is the CEO of salesBeat - a company dedicated to improving efficiency in retail and FMCG. salesBeat's AI-driven platform uses micro & macro factors to model consumer buying behavior and makes predictive recommendations to eliminate lost sales due to stocks and overstocking.

You can find them at... Website: https://www.salesbeat.co/
Find them on LinkedIn: https://www.linkedin.com/in/veena-giridhar-gopal/
https://www.facebook.com/salesbeatco
Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology

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