Author Michael Erard is interested in how and why we name things - especially non-human objects and animals - and how naming affects our perceptions and behaviors toward those objects.
He spent a lot of time researching how different subcultures name things - including rock musicians, scientists and Maine lobstermen, because naming tells you a lot about what's going on in a particular culture.
Support the show: http://www.wnpr.org/donate
See omnystudio.com/listener for privacy information.


