The Rule Of Three: Blending Gravel & Grit

We sit down with Rule of Three co-founders Andy Chasteen and Lauren Pickman to unpack how a simple Bentonville idea became a sold-out fixture blending gravel, pavement, and singletrack into a single unforgettable ride. From the early spark to the first-year surge of 700 riders, the story charts the beloved community-driven race.

The experience spans a full week of cycling culture. We preview the Rapha Clubhouse opening, the Send It South music vibe at the Momentary, and  spotlight community partners who turn aid stations into destinations—Thaden Cycling’s quesadillas, Bearded Goat’s treats, and more. Spots sell out quickly, but the waitlist is open and volunteers are the heartbeat of race day. Whether you’re racing, cheering, or lending a hand, you’ll find a place in this story. 

A New American Town is here to help you plan your trip to Bentonville, Arkansas. From guides, events, and restaurant highlights. Find all this and more at visitbentonville.com and subscribe to our newsletter. Follow us on Facebook, Instagram, TikTok, X, and LinkedIn.  

You can listen to this podcast on Apple Podcasts, Overcast, Spotify, CastBox, Podcast Casts, Google Podcasts, iHeartRadio, and Podcast Addict.