The Fintech-Corporate Matchmaker? Inside PayNet Fintech Hub

Innovation is risky for banks, and traction is expensive for startups. Launched in May 2025, the PayNet Fintech Hub aims to solve this deadlock by acting as the "bridge" between Corporate Malaysia and innovation.

BFM speaks with Gary Yeoh (PayNet) and Joshua Lim (Buzz) to explore how this ecosystem works. We dive into the success story of Buzz, a startup that pivoted from green-tech to a B2B financial media network, utilising PayNet's resources to secure a pilot with TNG Digital.

We discuss:

• The "Bridge" Strategy: How PayNet reduces the risk for incumbents (like banks and e-wallets) to experiment with startups by vetting them and absorbing trial costs via PayNet Credits.

• The Buzz Pivot: Joshua shares the grueling journey of pivoting from a B2C recycling business to a B2B fintech solution, utilising the hub's resources to upgrade their API infrastructure.

• The "Grocery" Pilot: A deep dive into the Buzz x TNG Digital partnership, a cashback program where users upload offline grocery receipts to the TNG e-wallet for instant rewards.

• The 2026 Roadmap: Gary outlines the vision for a "B2B App Store" where banks can seamlessly "pull" verified fintech solutions (loyalty, analytics, engagement) directly from a trusted PayNet platform.

The Opportunity Wall: How corporates can now post problem statements for the fintech community to solve.

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