The Tim Ferriss Show

#199: Stephen Dubner -- The Art of Storytelling and Facing Malcolm Gladwell in a Fist Fight

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Nov 8, 2016
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ADVICE

Prioritize Quality Over Hype

  • Grow a podcast by producing consistently high-quality episodes.
  • Spend most time creating; only ~5% on promotion and platform reach.
ANECDOTE

Family Name From Dubno, Ukraine

  • Dubner explains his family name comes from Dubno in modern Ukraine and Jewish naming customs.
  • He researched this for his first book about family history and identity.
ANECDOTE

The Golf Book That Didn't Work

  • The Levitt–Dubner golf book project failed because analytics couldn't make average golfers measurably better.
  • They found practice and lessons, not strategy analytics alone, produced improvement.
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