Holly O Driscoll - Future of packaging

Holly O Driscoll discusses the future of packaging and its transformation to address sustainability concerns and reduce waste. We discuss the alarming consumption of plastic bags and containers, driven by increased buying power in developing countries. Holly provides examples from India where smaller packaging sizes and biodegradable options are being used to meet the needs of the population. We also talk about trends such as thinner, stronger, and lighter packaging for e-commerce and the importance of biodegradable materials. Holly highlights the potential for paper-based packaging and the shift towards space-saving packaging in urban environments. Explore the role of CPG companies in responding to consumer demand for sustainable packaging and TerraCycle's Loop program as an example of a change-maker in the industry.