#70 Padraig Fox - Guinness: History, Production, Quality Control, Advertising, 0.0, Global

Padraig Fox has spent 21 years at Guinness, starting out as a tour guide at the Storehouse in Dublin and working his way through sales, quality, and trade before landing the title of Global Brand Ambassador.In this episode, Padraig takes us deep into the world of Guinness: what's behind the brand's remarkable recent surge in popularity, the surprisingly exacting science of pouring the perfect pint, and why the two-part pour is a hill Padraig is prepared to die on. We get into the history: Arthur Guinness's audacious 9,000-year lease on a rundown Dublin brewery in 1759, the switch from ale to Porter recorded on a single turned-over page of a recipe book, and the Welshman who quietly invented draught Guinness in a London lab. We also explore how a brand that refused to advertise for 150 years eventually gave the world the toucan, the surfer ad, and the Guinness Book of Records. And what it actually means to pour the same beer consistently from Dublin to Astana.

Get 15% off the world's best drinking vessels at Denver & Liely using the discount code CURIOUS15 at checkout - https://denverandliely.comGet 15% off my favourite coffee liqueur at Algebradrinks.com with code CURIOUS1500:00 Why is Guinness Having a Moment? Taste, Look, Quality03:50 Arthur Guinness’ 9000 Year Lease, Bringing Porter to Dublin, The Difference Between Stout & Porter07:30 The Size of the Guinness Today09:05 Guinness Variants: Guinness Original, Guinness Foreign Extra Stout, Draught Guinness, Innovation Products, Foreign Markets11:42 Ingredients for Guinness: Roasted Barley, Malt, Hops, Yeast14:35 Why Is Guinness Creamy? Introducing Nitrogen Gas, What Nitrogen Does to Flavour17:00 Why Is Guinness Poured in Two Parts?18:30 Where is Guinness Brewed?19:40 What Temperature Should Guinness Be Served At? Guinness Extra Cold21:50 What is the Correct Mix of Gas for Guinness?23:30 The Secret to A Great Tasting Pint of Guinness: Line Hygiene 27:00 The Correct Glass for Guinness31:35 The Cult of Guinness, Discernment & Taste Acquisition35:20 Best Guinness in Dublin37:30 Why Is the Irish Bar Exported? Difference to British Pub, Balancing Irishness42:00 Guinness Advertising: The Surfer, the Toucan, Evolution Ad47:45 Association with Rugby & Other Sports49:45 Guinness Goes Viral51:02 Guinness 0.0 - Production, Scale53:20 Guinness Book of Records55:20 Is the Trend for Guinness Sustainable?56:20 The Opengate Brewery: Innovation, Nitrogen Foreign Extra Stout, Barrel Aged Guinness59:00 Being the Guinness Brand Ambassador1:00:00 The Guinness Storehouse Experience1:01:40 Is Guinness a Craft Beer?📷 Follow me on Instagram - https://www.instagram.com/tristanstephenson/📚 I've written quite a few books on spirits and cocktails - https://www.thecuriousbartender.com/