BE THAT LAWYER

Josh Hodges: Building Community-Focused Legal Excellence

8 snips
Mar 2, 2026
Guest
Josh Hodges
Josh Hodges, managing partner and founder of The Hometown Lawyers who built a community-focused personal injury practice. He talks about leaving big law to serve small towns. He explains using consistent content and service-first networking to build influence. He covers finding blue-ocean opportunities in underserved markets and structuring teams for sustainable growth.
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ANECDOTE

Quitting Big Law To Build A Hometown Practice

  • Josh left a well‑paying Big Law job in 2017 to serve regular people and start his own practice.
  • Early hardship included a sick newborn and factory jobs in his 20s, which forced him to hustle while building the firm.
ADVICE

Study Marketing Relentlessly From Day One

  • Do learn marketing and operations aggressively when you start a firm; read, listen, and test everything.
  • Josh taught himself SEO, websites, social media and outsourced cheap help (Upwork) while cash was tight.
ADVICE

Make Social Media A Service First Habit

  • Do treat social media and networking as long‑term habits, not short campaigns.
  • Josh posts daily, created the Around Town Minute to highlight local small businesses, and used that service‑first content to build trust.
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