The Current

Are you reading?

Feb 2, 2026
Jonathan Jarry, science communicator at McGill, offers perspective on reading trends and attention. Gregor Campbell, English professor at Guelph, discusses classroom struggles with long novels. Morgan Book, BookTok influencer and podcaster, explains how social media and audiobooks have reignited reading. They debate data, deep reading, teaching challenges, and practical ways people rebuild reading habits.
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ANECDOTE

From Family Reads To Viral BookTok

  • Morgan Book grew up in a reading household and carried that habit into creating BookTok content.
  • BookTok's rise coincided with her reading more than ever and building a 2.6M follower audience.
ANECDOTE

BookTok Revives Adult Reading

  • Morgan Book reports BookTok revived interest in reading and boosted book sales like at Indigo.
  • She frames BookTok as returning reading to adults who lost the habit during adulthood.
ADVICE

Use Devices To Protect Reading Time

  • Use e-readers and audiobook modes that block notifications to read without social media interruptions.
  • Toggle phone settings or use separate devices to preserve focus while consuming books.
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