The eCom Ops Podcast Margins, Market Shifts & B2B Reality with John Bruno
Feb 20, 2026
28:01
Margins, Market Shifts & B2B Reality
Holiday spending may dip, but the real story is shifting demand, supply chain complexity, and promotion fatigue. In this episode, John Bruno shares how B2B and B2C leaders must rethink pricing, promotions, digital transformation, and AI-driven discovery in a volatile market.
John Bruno is a recognized leader in B2B commerce, pricing strategy, and digital transformation. At the time of recording, he served as VP of Strategy at PROS, advising global enterprises on commercial excellence and digital modernization. He previously led B2B e-commerce research at Forrester, authoring the B2B eCommerce Playbook and multiple Forrester Waves.
You Will Learn:
- Why demand is shifting, not collapsing
- The hidden risk in B2B supply chain complexity
- How promotion fatigue erodes trust
- What true customer obsession looks like
- Why AI changes interaction, not intention
The No.1 eCom Operations hack
- “When buyers and consumers come to expect promotions, you change their behavior.”
- Show Notes:
- (00:01:08) Meet John Bruno
- (00:04:05) Dropping Holiday Spending
- (00:05:24) Preparing for B2B Peak Season
- (00:07:08) Hidden B2B Supply Chain Risks
- (00:08:01) Post-Holiday Inventory Hangovers
- (00:10:03) Doing Promotions Right
- (00:13:50) Digitizing B2B Operations
- (00:16:20) AI’s Next Wave in Commerce
- (00:18:10) Managing Seasonal Pressure
- (00:19:28) Winning Digital Transformations
- (00:21:53) Capitalizing on Downturns
- (00:24:33) Wrap-Up & Key Takeaways
Let’s keep learning and growing together in the world of eCommerce!
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.
If you want to learn more about our podcast or have an exciting story to share with our audience, check SyncSpider’s website for more info.