EO The Fastest Growing SaaS Startup in History | deel | EO
Feb 6, 2026
Alex Bouaziz, CEO and co-founder of Deel, teams up with co-founder Shuo Wang to share their inspiring journey of building the fastest-growing SaaS startup. They discuss how Deel simplifies global hiring and payroll, making it easier for companies to access talent worldwide. Alex reveals the surprising success of raising $629 million without a pitch deck. Shuo highlights their evolution from targeting freelancers to B2B clients, offering insights on scaling sales and fostering a culture of speed and customer focus for rapid growth.
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Fragmented Contractor Payments Create Big Opportunity
- Paying international contractors is fragmented and manual, creating a major market opportunity.
- Deel consolidated contracts, payments, and taxes into a single global interface to simplify onboarding and payroll.
Sell To The Buyer, Not The End User
- Stop selling to powerless users; instead sell to the buyer who controls payment decisions.
- Focus on the first 100 customers who love your product and iterate from their feedback.
Scale Sales Only When The Cycle Is Repeatable
- Only scale sales hiring once the founder can systematize the sales process and replicate results.
- If you can sell yourself, you must keep selling until the cycle is repeatable for others to scale.