Real Estate Investing with Coach Carson

#453: Make $5,000/Month from 1 Duplex?! (Student Rental Strategy)

Oct 20, 2025
Will Gaston, an experienced college student rental investor from Columbia, SC, shares his journey from bartending to scaling a 150-unit portfolio. He discusses how renovating properties can lead to higher rents and happier tenants. Will explains his screening philosophy that hinges on market fit rather than formal checks, and recommends improving property quality instead of dropping rents. He also shares unique marketing strategies and insights on managing student rentals effectively, making them profitable cash flow machines.
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ADVICE

Convert To Rent-By-Room For Big Upside

  • Convert buildings into rent-by-room student units to dramatically increase gross rent per building.
  • That repositioning can add tens of thousands in annual rental income versus traditional single-family leasing.
ANECDOTE

A $78K Duplex Turned Major Cash Flow

  • Will bought a duplex in 2012 for $78,000, invested $13,000, and rented it for $2,900 monthly initially.
  • He later re-listed the same unit for $4,800 demonstrating long-term value creation.
ADVICE

Let Market Fit Screen Tenants

  • Use product, price, location, and start date to let the market self-select tenants instead of heavy screening.
  • Will pre-leases distinctive properties far ahead of move-in to attract the right students automatically.
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