How I Built This with Guy Raz ButcherBox: Mike Salguero
35 snips
Oct 3, 2022 
Mike Salguero, Founder and CEO of ButcherBox, shares his journey from struggling entrepreneur to leading a booming meat subscription service. He recounts the early challenges that led him to connect with farmers and launch a successful Kickstarter campaign. Salguero discusses innovative marketing strategies and the importance of sustainability in meat production. He emphasizes the growth of ButcherBox amidst the pandemic while maintaining autonomy and prioritizing responsible practices. His story underscores resilience and the transformative power of the subscription model.
AI Snips
Chapters
Transcript
Episode notes
CustomMade's Afterlife
- After leaving CustomMade, Salguero helped his employees find new jobs and maintained his friendship with Rosen.
- Rosen and a small team bought CustomMade out of bankruptcy, successfully pivoting it to a custom jewelry model.
The Birth of ButcherBox
- Salguero's wife's autoimmune disease led them to explore anti-inflammatory diets, including grass-fed beef.
- This personal need sparked the idea for ButcherBox, initially conceived as a hobby business.
Key Partnership
- Sourcing grass-fed beef proved challenging, leading Salguero to connect with a former Omaha Steaks operations head.
- This expert, Ron Ikey, provided crucial industry knowledge and became a key partner in launching ButcherBox.