16 – Why leaders shouldn’t be the smartest person in the room

Your host Alex Shevelenko welcomes Kevin Lee, a digital marketing pioneer who has spent decades helping companies grow revenue through sharper execution rather than inflated budgets. Before Google existed, Kevin was already building the technology and tactics many teams still rely on today. He co-founded Didit, scaled it into one of New York’s leading agencies, authored four books, and built nonprofit initiatives like Giving Forward, raising millions for social causes along the way.

In this conversation, Kevin talks about what it really takes to build trust, deliver value, and drive outcomes in a world flooded with automation and noise. With firsthand experience from every phase of digital marketing, he brings clear principles leaders can apply immediately—especially when teams are expected to achieve more with less.

If you’re focused on customer trust, team leadership, or building a business grounded in real purpose—not just louder messaging—this episode delivers strong takeaways you can put into practice.

To learn more about Kevin, visit his LinkedIn: https://www.linkedin.com/in/variousventures/

Think you’d be a great guest on the show? Apply.

To learn more about RELAYTO, visit relayto.com.