Do you really know? What are the best holiday destinations?
Apr 8, 2026
Quick takes on where Brits are choosing to holiday, from classic UK spots like London, Edinburgh and Blackpool to the rising Isle of Wight. A look at how affordability shapes plans and whether European breaks still beat domestic trips on price. Mediterranean favourites and top city-breaks get a fast mention, plus a quieter Italian coast option for scenic escapes.
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UK Staycations Remain A Major Trend
- Many Brits plan to holiday at home this year, making domestic trips a major trend.
- TripAdvisor found 31% of British people will holiday exclusively in the UK, driven by cost concerns amid the cost-of-living crisis.
Choose UK Trips To Prioritise Affordability
- Consider UK destinations to save money because affordability is the top planning factor for most people.
- Joseph Chance cites that 71% of Brits rank affordability as the most important factor when planning a trip.
Top UK Cities And Fastest Growing Island Spots
- London, Edinburgh and Blackpool top TripAdvisor's list of UK destinations offering diverse experiences.
- Popular activities include Buckingham Palace tours in London and day trips to Loch Ness or the Highlands from Edinburgh; Isle of Wight showed fastest year-on-year growth.