The Varsity Can MLS Win the World Cup?
Mar 1, 2026
Roger Bennett, founder of Men in Blazers and author of We Are the World Cup, reflects on soccer’s rise in the U.S. He discusses how streaming and gaming fueled fandom. He assesses MLS’s challenge balancing youth development with star signings. He previews World Cup cultural impact and shares hopes for Team USA.
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World Cup Overrides Pre-Event Anxiety
- The World Cup reveals national identity and temporarily overrides pre-event fears and skepticism.
- Roger Bennett says once the tournament starts the rational concerns fade and emotional connection unites fans across crises, citing South Africa and Brazil tournaments.
1994 Memories Of Soccer Being Rejected
- Roger recalls arriving in the U.S. before 1994 when Americans actively disliked soccer and Congress mocked the sport.
- He describes moving to Chicago, feeling panicked, and attending games despite doomsayers to witness unexpectedly large crowds.
Use Live Shows To Convert Curious Fans
- Activate local fan communities across host cities with live events and cross-platform content to ride World Cup momentum.
- Bennett describes Men in Blazers doing live shows in every host city and multi-platform programming to engage young, hungry fans.
