The Josh Bersin Company AI Tools and Agents Everywhere, Yet A Fleeting ROI on AI Investments
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Mar 7, 2026 Discussion of why widespread AI tools have not yet produced clear ROI. Exploration of commoditization of AI features and the rise of full AI applications. Presentation of a strategy to prioritize long-term AI roadmaps over scattered experiments. Examination of high-ROI HR use cases and how integrated systems outperform piecemeal automation.
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Commoditization Means Applications, Not Features
- AI features are becoming commoditized so the real value shifts to how applications are tailored to specific business problems.
- Josh Bersin warns that generic generation tools (documents-to-podcasts/courses/agents) are widely available and insufficient alone.
Embed AI Into Your Existing Systems
- Integrate enterprise AI intelligence into existing systems so employees can access institutional knowledge where they work.
- Josh introduces Galileo Everywhere: embedding Galileo into Workday, ServiceNow, Copilot, ChatGPT, and vendor apps.
Too Many Experiments Blur ROI
- Massive AI investment hasn't yet produced clear productivity gains because leaders don't know where to apply it.
- Josh notes hundreds of potential targets and many small experiments that dilute measurable ROI.