Innovating beyond cookies, LIVE from The Last Thursday Club

Welcome back to The IAB UK Podcast, recorded live from our May Last Thursday Club. This month’s event unpacked Google’s recent decision to keep third-party cookies on Chrome and what privacy-first advertising looks like today without a universal identifier. Chaired by IAB UK’s Ad Tech Manager, Pat Hann, the session explored how advertisers, publishers and tech providers can continue innovating in a privacy-preserving way with panellists Clara De Rosa (Adform), Ruth Reynolds (Havas Media Network) and Matt McIntyre (choreograph) sharing practical insights on media buying strategies, the future of first-party data and whether AI could help solve for addressability.

Explore IAB UK's resources relating to cookieless solutions: https://www.iabuk.com/cookie-alternatives

After more from us? Engage 2025 is happening on 10 June - see the agenda and book here: https://www.iabuk.com/events-training/engage-2025

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