The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

895: “Instagram Isn’t Dead… It’s The BEST Place for Small Business Owners To Be” with Brock Johnson

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Jul 14, 2025
Brock Johnson, an Instagram growth coach and viral content creator, shares his insights on leveraging Instagram for small business success. He debunks myths about the platform being dead and highlights the importance of adapting strategies for 2025. Brock discusses the power of 'hyper consistency' in posting, maximizing Instagram reels, and engaging storytelling. He also emphasizes building genuine connections over chasing vanity metrics. Listeners can expect actionable tips for content creation and engagement, making Instagram a thriving platform for growth.
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ANECDOTE

83-Year-Old Instagram Success

  • Gladys, an 83-year-old creator, has over 100K followers on Instagram.
  • This shows success is possible regardless of age or background on the platform.
ADVICE

Repost Winning Reels Strategically

  • Repost your past viral or high-follow conversion reels as trial reels to reach new audiences.
  • Include a reintroduction or clear call to action in captions to convert non-followers effectively.
INSIGHT

Algorithm Now Favors Interest Over Followers

  • Instagram in 2025 prioritizes showing content based on user interest over follower relationships.
  • Creators can expect chaotic, unpredictable view counts but more access to non-followers.
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