Addressing critical needs: WTA Ventures CEO Marina Storti

WTA Ventures CEO Marina Storti joins the podcast to review a transformative year for women's tennis.

She takes us inside the process of landing Mercedes-Benz as a new headline partner, in what is being widely reported as the biggest sponsorship deal in the history of women's sport.

She details the gains the tour has made across its digital output and in its internal structure.

And she explains the rationale behind the new PIF WTA Maternity Fund programme, an industry-leading scheme that provides WTA players up to 12 months of paid leave.

This episode is part of a series exploring PIF’s growing sports sponsorship portfolio, detailing how it is striving to help solve societal and sporting challenges across its portfolio.

Listen to episode 1, with PIF Director and Head of Events and Sponsorship Alanoud Althonayan, here.

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