What's Next with Philip Meissner Imagination: How Bold Companies Thrive in a Fast-Changing World
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Aug 12, 2025 
In this discussion, Martin Reeves, Chairman of the BCG Henderson Institute and an expert on business strategy, emphasizes imagination as the key to thriving in today's fast-paced world. He shares intriguing insights about how larger companies often stifle creativity and discusses the significance of the Facebook Like button as a case study in innovation. Reeves offers practical strategies for leaders to reignite imagination in their teams and explains how this skill can be structured into a repeatable process, driving continual growth and adaptability.
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Force Leaders Into The Field
- Mandate time in the field for senior leaders to encounter surprises and external realities.
- Score meeting topics for internal vs external mentions to measure inward bias and correct it.
Use Crises And Disrupt Teams
- Use crises or create urgency to open the license for change and imagination.
- Keep organizational context fluid and disrupt successful teams to maintain creative fluidity.
Imagination Can Be Systemized
- Imagination can be systematized despite being human and messy.
- Reeves created a six-step 'Imagination Machine' as a repeatable lifecycle for ideas.
