Revenue Search: Inside Bittensor Subnet Session with Tom and Will Blears from Bitcast: SN93
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Aug 5, 2025 Tom and Will Blears, brothers and co-founders of Bitcast, share insights on their unique platform turning content creation into a mining venture. They discuss how creators produce sponsored video briefs, competing for engagement metrics. The conversation highlights the use of AI to validate content quality and scoring, enabling multilingual campaigns. They also reveal their plans for fiat payments and a no-code onboarding process to attract more creators and innovate monetization strategies while disrupting traditional agency models.
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Shooter Brief Drove 900+ Hours
- Some briefs (e.g., Shooter) have generated 900–1,000+ hours of watch time across multiple creator videos.
- High-performing creators have earned substantial payouts tied to YouTube revenue under the new model.
Move From Flat Fees To Performance Pricing
- BitCast charges a flat 10 TAU per brief today and uses proceeds to buy Alpha for stability, but plans pricing evolution.
- Consider linking client fees to performance later to unlock higher revenue and lower barriers to entry.
Scale By Publishing More Briefs
- Increase brief cadence (they moved from one to two per week) to scale revenue quickly.
- Do focus on publishing more briefs to grow creator activity and short-term income.