Ep. 185 | How to define and develop an ABM approach to drive business objectives. Ft. Daniel Marty, ADP

In this episode, Daniel Marty talks about how to define and develop an Account-Based Marketing (ABM) approach to drive business objectives. He shares his thoughts and approaches to aligning sales and marketing, data-driven practices, defining and defending Ideal Customer Profiles (ICPs), and developing ABM KPI measurements.

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