Masters of Scale

Make the office a destination, not just an obligation

99 snips
Dec 11, 2025
Elizabeth Brink and Andy Cohen, co-CEOs of Gensler, discuss transforming workplaces into vibrant destinations. They explore the impact of AI on design, emphasizing data-driven decisions for optimizing space and air quality. The duo shares insights on fostering a collaborative culture and the importance of diversity in innovation. They highlight the shifting generational needs for in-person connection and how Gensler's office redesigns meet these desires, making workspaces more engaging and community-focused.
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INSIGHT

Design As Climate Action

  • Gensler leverages its scale to tackle climate change via materials and structural systems.
  • Collaborations with global concrete makers and mass timber research aim to cut embodied carbon.
ADVICE

Prioritize Resilience Early

  • Integrate resilience and sustainability early in project planning to reduce later costs.
  • Design for siting, materials, and clearance to mitigate climate-driven hazards like fire.
ANECDOTE

AI In NVIDIA Headquarters

  • Gensler designed NVIDIA's headquarters using AI to optimize triangular layouts and skylight placement.
  • The AI tracked sun paths and minimized walking distances to boost interaction and light quality.
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