Insider Secrets to a Top 100 Podcast with Courtney Elmer | Podcasting Strategy for Business Growth Q + A | How Do I Give a Podcast CTA That Doesn't Sound Salesy?
You KNOW you should give a call to action in every podcast episode. But every time you sit down to record, your brain short-circuits — should you tell them to follow the show? Join your list? Download the freebie? Book a call? Support your sponsor? Buy your thing? Say too much and you sound desperate. Say too little and you miss your chance to turn listeners into leads.
In this episode, I’m breaking down the real reason CTAs feel awkward, the difference between a call to engage and a call to action (yes, they’re different), what to say instead of stacking five random asks at the end of your episode, and how to say exactly what listener needs to hear to take the next step.
If you’ve ever felt unsure of what to offer, how to offer it, or afraid of pushing people away when you do — hit play and dive in.
1:02 – The Surprising Reason You Freeze Up When It's Time to Give a Call to Action (CTA)
2:22 – What Not Giving a CTA Is Costing You
7:36 – How to Guide Your Audience From Listener → Lead → Client
8:52 – What a Strong CTA Actually Sounds Like
14:15 – Why You Don’t Need a New Freebie for Every Episode
16:02 – The 2 CTA Entry Points I Recommend (And Use)
22:06 – How to Handle CTAs When You Have a Sponsor
24:08 – What to Do Next If You Want Your CTAs to Start Driving Real Results
Other Episodes You’ll Love:
→ This episode was recorded on the Deity VO-7U
...
Liked this episode? Share it with your podcasting friends!
Love this show? Say thanks in true podcasting style by leaving a review.
Got Podcasting Questions? Send 'em! We'd love to answer your question in an upcoming episode.
Podcast Health Score™: See exactly where your show is losing listeners and get a custom plan to fix it.
Podcast SEO Mastery: Learn how to optimize your show so that it gets found by the right listeners 24/7.
On-Air Coaching: Get on the waitlist for a chance to get podcasting coaching on air with Courtney.
...
Follow Courtney for more podcasting insights: LinkedIn | PodLaunchHQ.com
Special thanks to our sponsor, Resonate Recordings: the exclusive implementation partner for PodLaunch® Accelerator. If you’re putting out episodes but not seeing listeners, leads, or sales, ...