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The Original Invisible Gorilla Example
- In the invisible gorilla video, viewers counting passes often miss a person in a gorilla suit walking through.
- More than half of participants fail to notice that highly salient event when focused on another task.
Noticing Is Often Random, Not A Trait
- Who notices unexpected events appears unpredictable and not trait-based.
- Noticing is often a chance outcome: the same person may notice or miss the event on different viewings.
Training For One Cue Creates Other Blind Spots
- Knowing to look for one unexpected thing (a gorilla) doesn't inoculate you against missing other changes.
- Expect limited attention and watch for other blind spots even after training.