London Real

Simon Sinek - Start With Why

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May 14, 2016
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INSIGHT

Trust Fuels Innovation

  • Innovation declines when trust and safety are lacking in organizations.
  • Fear stifles risk-taking needed for experimentation and breakthroughs.
ADVICE

Target Early Adopters

  • Focus your efforts on early adopters, not the majority.
  • Early adopters drive ideas past the tipping point for mass acceptance.
INSIGHT

Why Creates Calm Confidence

  • Knowing your why gives calm confidence even when facing criticism.
  • This inner certainty sustains perseverance despite uncertainty in outcomes.
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