The Game with Alex Hormozi 4 Ways to Use AI in Your Business | Ep 968
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May 6, 2026 Practical ways to apply AI across marketing, sales, support, and operations. Tips for learning AI by automating specific tasks and building one end-to-end workflow. How pattern recognition lets you turn intuition into reproducible systems. Why proof of real outcomes matters more than shiny AI language.
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Don’t Compare Half Built AI To Mature Systems
- You must train and SOP your AI systems as thoroughly as you would humans before judging performance.
- Alex warns against apples-to-oranges comparisons where half-built AI is compared to years-optimized human processes.
Don’t Drop An AI Sales Rep Into A Broken Process
- Avoid transplanting an AI sales agent into a business without adapting processes; it will perform poorly at first.
- Alex compares dropping an AI setter into a new company to moving a trained salesperson into an unfamiliar sales motion.
Sell Outcomes Not That You Use AI
- Don’t advertise you use AI; customers care about outcomes — faster, cheaper, better, less risky — not the tools.
- Alex emphasizes human psychology remains unchanged; proof and results matter more than tech claims.