Can BMW beat Uber? Testing ReachNow's new ride sharing service

BMW car-sharing service Reach Now launched a new service this week: Ride, a ride-sharing service that's taking on Uber and Lyft. We tried it out and tell you all the juicy details on this episode of the Week In Geek. We also explain why Snapchat's parent company paid $200 million for a Seattle startup and why new engineering centers mean Seattle continues to reign supreme in cloud technology. On the Random Channel: Scathing reviews of some hot new tech ventures. Follow all our coverage and read the stories we talked about this week at GeekWire.com

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