We Are For Good Podcast - The Podcast for Nonprofits 233. What Matters Right Now: Corporate Partnerships 2.0 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Susan McPherson
Is it our birthday or something?!🥳🤩 Join this week's 8️⃣ Trends That Matter in 2022 as we dive into Corporate Partnerships 2.0 with Susan McPherson, our queen of connection, corporate social responsibility expert and our self-appointed godmother. Time to level-up and enrich our partnerships while sunsetting the one-dimensional sponsorship mentality.
EPISODE HIGHLIGHTS
- Tone setting - Partnerships 2.0 (2:00)
- Reimagined partnerships are based on values and alignment (4:00)
- The ethos behind partnerships 2.0 (7:00)
- The current state of the sector and the present opportunities (8:15)
- Where nonprofits can start today to begin building these partnerships (11:00)
- Case study: UNHCR (17:00)
- Leadership and navigating difficult social issues with integrity and humility (18:00)
- The McPherson Memo (18:00)
- Building hybrid partnerships (23:00)
- Advice when reaching out to new organizations (26:00)
- Susan’s One Good Thing: There are going to be so many new and better opportunities going forward. (27:00)
For more information and episode details visit: www.weareforgood.com/episode/233
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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