No One Saw It Coming Cocaine wine: The Pope’s energy drink
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Mar 29, 2026 Dr Tim Madge, writer and former journalist who narrates historical tales, recounts the rise of Angelo Mariani and his coca-infused Vin Mariani. He covers its creation as a tonic for fatigue and hunger. He explains how Mariani marketed to celebrities and clergy. He traces the wine’s role in normalizing cocaine and its link to later stimulant drinks.
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Pilot Blériot Drank Coca Wine During Channel Flight
- Louis Blériot carried a hip flask of Vin Mariani during his 1909 English Channel flight and credited it with sustaining him.
- Marc Fennell and Tim Madge recount Blériot's endorsement letter praising Mariani wine's energetic action during the crossing.
Wine Extraction Created A Stronger Cocaine Effect
- Angelo Mariani extracted cocaine from coca leaves by steeping them in Bordeaux wine, using ethanol as a solvent to boost psychoactive effects.
- Tim Madge explains ethanol+ cocaine forms cocaethylene, which is more euphoric than either alone.
Marketing To Elites Normalised Cocaine Use
- Mariani marketed Vin Mariani by sending free cases to prominent cultural and political figures, securing endorsements from celebrities, presidents, and the Pope.
- Tim Madge lists endorsers including Alexandre Dumas, Thomas Edison, Ulysses Grant, and Pope Leo XIII who awarded Mariani a gold medal.