In episode #761, Eric and Neil discuss how many funnels you need. Tune in to hear why more funnels doesn’t always equal greater success.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How Many Marketing Funnels Do You Need
[00:40] ConvertKit and Drift are useful funnels.
[00:55] Using too many gets confusing.
[01:11] Neil has one marketing funnel.
[01:27] He segments inside the funnel, so by segmenting he can pitch offers based on the path the customer follows.
[01:44] Even people who love funnels, tend to pare it down to one main funnel.
[02:08] With too many funnels, you can easily lose track of things.
[02:44] Once you have one advanced funnel, it’s easier to improve upon it.
[03:08] Testing and improving on efunnel is better than having multiple, complicated funnels.
[03:40] Base your upsells and downsells from the info gained in the first funnel.
[03:55] Make your funnel like a “Choose Your Own Adventure”, so it can be personalized to each visitor.
[04:25] It’s important to see how people interact with your brand.
[04:44] That’s it for today!
[04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Point on Point - May 1st, 2019