Y Combinator Startup Podcast #40 - Content Marketing Tips from Experts at First Round Capital and Andreessen Horowitz
66 snips
Oct 13, 2017 AI Snips
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Award-Winning WeChat Deep Dive
- Camille Ricketts described her favorite long-form piece on WeChat which took three months to create.
- The piece won a prestigious award for long-form excellence, validating deep editorial investment.
Use Editorial Calendars
- Use an editorial calendar to manage many content projects and balance timely and strategic stories.
- Plan proactively to avoid being reactive and stay focused on priority content.
Guard Creative Time
- Protect creative time by blocking focused periods and limiting meetings, especially for writers and editors.
- Manage distractions like Slack notifications to maintain flow and energy during content creation.