Managing the Mixx: Creating Successful Live-Work-Play Destinations - Where We Buy #369

Sean McNamara leads The Mixx at JLL, a specialized platform for managing complex mixed-use developments across North America. McNamara explains the unique challenges of managing properties that combine office, retail, residential, hotel, and entertainment uses on a single site. He discusses the importance of creating a sense of place through strategic merchandising, placemaking, and activation, highlighting projects like Plaza Coral Gables in Florida and OCVIBE in Anaheim, California. McNamara covers the rise of sports-anchored mixed-use developments, the role of technology infrastructure, and how successful mixed-use projects can command premium rents when properly managed and activated.

James Cook is the Director of Retail Research in the Americas for JLL.

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.