#165: Outbound Sales Isn’t Dead—You’re Just Doing It Wrong: Lessons from Ryan Reisert

We’re thrilled to have Ryan Reisert on this episode of The B2B Playbook! Ryan is an outbound sales coach, go-to-market consultant, and author of "Outbound Sales, No Fluff." He shares the secrets behind Phone Ready Leads—a revolutionary system that increases connect rates while saving time.

In this episode, we explore Ryan's journey, the math behind sales success, and how to align sales and marketing for greater efficiency. Ryan also breaks down his famous “buckets” process for prioritizing leads and how to catalogue your market to maximize results.

Tune in and learn:

+ Why connect rates matter and how to improve them

+ The importance of shifting from lead gen to demand gen

+ How to align sales and marketing for long-term growth

This episode is a must-watch for B2B marketers and sales teams ready to level up their outbound game.

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00:00 Introduction: Solving the Connect Rate Problem

02:00 Ryan’s Journey into Sales and Marketing

04:50 The Birth of Phone Ready Leads

07:30 Understanding Sales as Math and Strategy

10:20 Building Effective Lead Scoring Systems

13:00 The Role of Technology in Outbound Success

15:40 Shifting from Lead Gen to Demand Gen

18:30 Navigating the Buyer’s Pyramid

21:20 Aligning Sales and Marketing for Better Results

24:00 The Power of Personalization in Outbound

26:40 Training Reps for Consultative Outbound

29:20 Cataloging the Market: Strategies for Success

32:00 Creating a Unified Funnel for Sales and Marketing

35:00 How to Build Trust Through Quality Conversations

38:00 Final Thoughts and Call to Action

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S06 E165 - The B2B Playbook

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