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Sometimes it's better not to get noticed. Anthony Hayes shares his insight from New York where he runs the Hayes Initiative . He explains solutions for situations like crisis management which might require negotiation with the media outlets not to publish a certain story or replace existing ones with a good story. He shares knowledge on the toolkit to have in place, and expresses amazement at how few companies are prepared for a crisis. Don't let that be you! Listen to this really informative episode.

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In a crisis companies want the media not to write about them but that's the wrong strategy and here is the right one.