Will Harris, fourth-generation rancher who runs White Oak Pastures, shares his move from industrial to regenerative farming. He talks about falling U.S. cattle numbers and market concentration. He explains regenerative grazing, on-farm slaughter and vertical integration. He also discusses labeling changes and industry practices around ground beef.
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insights INSIGHT
Shrinking Herds, Concentrated Market
U.S. beef supply shrank since 1940 while consumption rose, increasing reliance on imports.
Will Harris warns that four companies control ~85% of U.S. beef sales, creating market concentration.
question_answer ANECDOTE
Generations To Regeneration
Will Harris inherited a multigenerational farm and ran it industrially for 20 years, making steady profit.
He later shifted to regenerative practices and survived initial economic pain to regain profitability.
insights INSIGHT
Short-Term Tech, Long-Term Harm
Heavy reliance on pharmaceuticals, pesticides and intensive tillage produced short-term gains but harmed soil and ecosystems.
Harris recognized those unintended consequences and committed to stopping those practices.
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Episode 2762 - Vinnie Tortorich speaks with rancher Will Harris about both factory and regenerative farming and buying better beef. https://vinnietortorich.com/2026/02/buying-better-beef-will-harris-episode-2762 PLEASE SUPPORT OUR SPONSORS Pure Vitamin Club Pure Coffee Club NSNG® Foods VILLA CAPPELLI EAT HAPPY KITCHEN YOU CAN WATCH THIS EPISODE ON YOUTUBE - @FitnessConfidential Podcast Vinnie's workout videos are available to purchase! Choose from a 2-day, 4-day, or 6-day workout–or buy all three at a discount! TO PURCHASE VINNIE'S WORKOUT VIDEOS, CLICK THIS LINK: https://vinnietortorich.com/workout Buying Better Beef Will Harris is a farmer and agricultural expert. (3:00) There are fewer cattle now than in years before. Meat consumption is up. Four leading companies handle meat production in the U.S. (4:30) He previously practiced industrial farming and, after 20 years, has transitioned to regenerative agriculture. (14:00) Switching to regenerative farming was a financially risky and challenging decision, but his farm has survived. (23:00) Large beef companies are allowed to import products from 20 other countries and still label them as products of the USA, under USDA labeling rules. (32:00) The labeling rules changed in 2015 through lobbying by major beef corporations. (34:00) Lobbying is rarely fair or reasonable because companies with deep pockets tend to prevail. (36:00) They discuss the new Food Pyramid. (39:00) Will Harris's farm, White Oak Pastures, has an online store that ships to 48 states. https://whiteoakpastures.com/ Vinnie has questions about ground beef. (46:00) Large beef companies will combine two essentially inedible products to create an "edible" one. Did you miss it?: The NSNG® VIP group closed, but you can get onto the waitlist for next time by signing up at https://www.nsngvip.com/join. A New Sponsor Jaspr Air Scrubbers has a discount code, VINNIE, that gets you $300 off for a limited time. Jaspr offers a lifetime warranty. Go to Jaspr.co for more information or to purchase. (1:05:00) You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/ More News Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie's Amazon Recommended Products link. Self Care, Beauty, and Grooming Products that Actually Work! https://www.amazon.com/shop/vinnietortorich/list/3GPVU29UHHPMY?ref_=aipsflist Don't forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel. "Dirty Keto" is available on Amazon! You can purchase or rent it here.https://amzn.to/4d9agj1 Please make sure to watch, rate, and review it! Eat Happy Italian, Anna's next cookbook, is available! You can go to https://eathappyitalian.com You can order it from Vinnie's Book Club. https://amzn.to/3ucIXm Anna's recipes are in her cookbooks, on her website, and on Substack —they will spice up your day! https://annavocino.substack.com/ PURCHASE DIRTY KETO (2024) The documentary launched in August 2024! Order it TODAY! This is Vinnie's fourth documentary in just over five years. Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries Then, please share my fact-based, health-focused documentary series with your friends and family. Additionally, the more views it receives, the better it ranks, so please watch it again with a new friend! REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! PURCHASE BEYOND IMPOSSIBLE (2022) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries REVIEWS: Please submit your REVIEW after you watch my films. Your positive REVIEW does matter! FAT: A DOCUMENTARY 2 (2021) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries FAT: A DOCUMENTARY (2019) Visit my new Documentaries HQ to find my films everywhere: https://vinnietortorich.com/documentaries
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